Purple Power

As part of it's larger Start Wearing Purple campaign, Yahoo! (in conjunction with it's photo sharing site Flickr) has launched Purple Pedals. As seen above, Purple Pedals are Electra Townie bikes fitted with GPS-enabled cameraphones and solar panels. The idea is that you can ride around snapping photos of your trip on the bike and then, go see the already geotagged photos on Flickr. Pretty nifty. Keen, even. The fleet of bikes have been deployed to San Francisco, San Diego, and NYC (with a few other bikes in other cities). The bikes were built by the awesome guys at Uncommon Projects in Brooklyn.



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